• BUS 341: Integrated Marketing Communications

  3.00 Credits

  Tennessee Wesleyan University

  
  This course focuses on marketing communication through the use of the promotion mix: advertising, personal selling, sales promotion, public relations, and direct marketing. Utilizing fundamental marketing principles, students will prepare an integrated marketing communications plan for reaching target markets. Other topics include: targeting, positioning, budgeting, effective promotion messages, media planning, sponsorships, and sales promotion management. Prerequisite: BA 351.
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• BUS 343: Buyer Behavior

  3.00 Credits

  Tennessee Wesleyan University

  
  This course examines the buying decision making processes for both consumers and businesses from a marketing perspective. Internal and external influences are examined for their influence on the buying behavior mode. Prerequisite: BA 351.
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• BUS 345: Business Ethics

  3.00 Credits

  Tennessee Wesleyan University

  
  Designed to help students make ethical business decisions and analyze the implications of these decisions in an ever-changing business world. Topics covered include social responsibility, office ethics, corporate ethics, technology and ethics, communication and ethics, and business relationships and ethics. The case method of study will be used extensively.
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• BUS 350: Marketing For Hlth Care Organizatns

  3.00 Credits

  Tennessee Wesleyan University

  
  A study of the marketing concepts of products and services, distribution, promotion, and pricing for healthcare organizations. Topics include marketing planning, conducting marketing research, publicity, public relations, healthcare advertising, marketing communications, influencing healthcare consumer behavior, and customer relationship management.
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• BUS 351: Principles Of Marketing

  3.00 Credits

  Tennessee Wesleyan University

  
  This course examines the marketing mix of product place, promotion, and price in the movement of goods and services from producers to consumers. Topics include market segmentation, consumer behavior, advertising, public relations, marketing research, e-marketing, and ethical decision-making in marketing.
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• BUS 352: International Management

  3.00 Credits

  Tennessee Wesleyan University

  
  Analysis of operating policies, procedures, and managerial problems of multinational companies along with the various cultural diversities will be emphasized. Prerequisite: BA 321.
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• BUS 355: Concepts Of Organizational Behavior

  3.00 Credits

  Tennessee Wesleyan University

  
  An examination of theory and research dealing with the behaviors of people in organizations. Topics covered include organizational culture, the socialization process, theories of motivation, communication, group dynamics, leadership, stress, personal power and politics. Prerequisite: BA 321. Also listed as PY 355.
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• BUS 361: Money And Banking

  3.00 Credits

  Tennessee Wesleyan University

  
  A study of the role of money, institutions, and financial markets. Special emphasis is placed on examining central bank policies that target interest rates, money supply measures and banking regulations. How such policies are perceived and accepted by financial markets and bring about macroeconomic change to an economy are topics within the scope of this course. Prerequisites: BA/EC 251, 252. Also listed as EC 361.
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• BUS 362: Commercial Banking

  3.00 Credits

  Tennessee Wesleyan University

  
  This course covers the topic of bank management and financial services. The role and functions of traditional banks and their competitors are analyzed. The course focuses on real world management actions, decisions, and problems. Prerequisites: BA/EC 251 and BA/EC 252.
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• BUS 365: Principles Of Real Estate

  3.00 Credits

  Tennessee Wesleyan University

  
  This course is designed to provide a basic overview of the use and sale of real estate. Major topics include: appraisals, title and property insurance, real estate contracts, duties of sales agents and brokers, financing, investing, and government involvement in real estate sector. A special emphasis will be given to Tennessee laws, licensing, and procedures.
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