• MKT 3430: Advertising

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400. Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends.
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• MKT 3625: Internship in Marketing

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: Completion of MKT 3400, Junior or Senior Standing, and Consent of Marketing Internship Coordinator or Department Chairperson. A directed professional experience in the field of Marketing.
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• MKT 3650: Prof Selling & Sales Mgmt

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400. Responsibilities and techniques of personal selling as a marketing method and of managing the professional salesforce. Course includes case studies. Enrollment in junior-or senior-level MKT courses requires junior standing.
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• MKT 3900: Entrepreneurship/Sm Business

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400 or consent of instructor. An introduction to the process of new venture creation and the challenges of operating and growing a small business.
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• MKT 4100: International Marketing

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400. Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies.
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• MKT 4200: Marketing Analytics

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400 and ECON 3610 or consent of instructor. Application of data science to marketing decisions, with emphasis on data visualization, pricing, forecasting, market segmentation, A/B testing, conjoint analysis, retailing, and advertising.
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• MKT 4205: Design Thinking

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400 and a senior-level course or the consent of instructor). MKT 4205 introduces students to Design Thinking processes that provide ways to transform or develop new products and services. The design process is human-centered at every step and is seemingly chaotic as design thinkers move from the stages of inspiration to ideation and implementation. Through inspiration, ideation, and implementation, students will practice framing and reframing real-life problems and solutions related to various products. They will also learn numerous tools/methods to generate, prototype, and assess alternative solutions in business, entrepreneurship, and marketing contexts while working in teams to gain awareness of cultural, strategic, and organizational issues.
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• MKT 4500: Retail Marketing Mgmt

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400. Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies.
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• MKT 4530: Consumer Behavior

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400 (Principles of Marketing) or permission of instructor. This course provides a comprehensive interdisciplinary framework of consumer behavior concepts and processes. It further enables students to apply what is learned to market analysis, product/service design, strategy and control of marketing programs.
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• MKT 4550: Business Marketing Mgmt

  3.00 Credits

  Tennessee Technological University

  
  Prerequisite: MKT 3400. Study of business marketing management including industrial buying practices, governmental buying, business services, institutional marketing, modern purchasing practices, TQM decision making, and inventorying, particularly JIT.
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