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BADM 210: Survey of Business
3.00 Credits
Milligan College
This course introduces students to an overview of business. It covers major topics such as management, marketing, economics/finance, accounting, and information technology. It also explores the role business plays within today's social framework. This cou
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BADM 220: Vol Income Tax Asst
1.00 - 4.00 Credits
Milligan College
A beginning level experience in providing federal income tax preparation services to low/mid income level tax payers. Students will receive training and certification through the Internal Revenue Service. Once certification is complete, students will prep
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BADM 250: Intro Microfinance
3.00 Credits
Milligan College
This course will explore the role that microfinance institutions play in the development of the global economy. A study of the historical development and regulatory structure of microfinance will provide the foundation for this course. The course will the
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BADM 295: Seminar
3.00 Credits
Milligan College
A seminar designed to promote in-depth discussion, independent research, and writing in areas not included in the regular course offerings. Topics considered vary from semester to semester.
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BADM 301: Intr Lead in Organiz
3.00 Credits
Milligan College
An introduction to leadership with a focus on developing effective skills for organizational leadership. Course examines behaviors of leaders by studying current leadership theories and their application. Students use readings, behavior modeling, and expe
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BADM 304: Advertising
3.00 Credits
Milligan College
A study of the principles of advertising along with its function and aims in business. Attention is given to the economic and psychological principles involved. There is also a study of market analysis and its importance to the field of advertising. The m
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BADM 304M: Advertising
3.00 Credits
Milligan College
A study of the principles of advertising along with its function and aims in business. Attention is given to the economic and psychological principles involved. There is also a study of market analysis and its importance to the field of advertising. The m
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BADM 315: Marketing
3.00 Credits
Milligan College
A survey of marketing planning, buyer behavior, product strategy, distribution strategy, promotional strategy, and pricing strategy from a global perspective. Prerequisite: ECON 202. Offered every semester.
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BADM 315B: Prin of Marketing
3.00 Credits
Milligan College
A survey of marketing principles and problems and a detailed analysis of markets, market prices, and marketing agents. Consideration is given to the struggle among the various agencies for the control of the market. Offered Term Three.
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BADM 317: Consumer Behavior
3.00 Credits
Milligan College
A course designed to introduce and familiarize students with the basic concepts and procedures for investigating consumers' buying habits, pre-purchase decision processes, and post-purchase evaluation processes within a dynamic time framework. Emphasis wi
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