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  • SMGT 310: Principles of Sport Marketing
    3.00 Credits
    Tusculum University

    The relevant areas of marketing are applied to sport. Special emphasis is placed on the principles, policies and strategies utilized to market the unique product of sport. Attention is focused on the importance of public attitudes, opinions and demographics as well as the design and construction of market research instruments and corporate sponsorship proposals.
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  • SMGT 313: Communication in Sport
    3.00 Credits
    Tusculum University

    This course is designed to give the student the theoretical foundation of interpersonal communications, small group communications and mass communication with application of these foundational bases to sports organizations through the use of lectures, discussions, case studies, class assignment and guest speakers. Media management and relations as well as basic business communications are competencies necessary for sport management. Students will learn through the course how both print and electronic media operate and how to use media to communicate.
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  • SMGT 314: Sport in Society
    3.00 Credits
    Tusculum University

    After successful completion of this course, the student will demonstrate an understanding of 1) the role of sports in the development of society, 2) current social issues in sports and 3) the role of sport as it influences lifestyle and societal and political change.
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  • SMGT 315: Sport Governance & Leadership
    3.00 Credits
    Tusculum University

    This course introduces the student to the power and politics of sport organizations and principles and practices of their governance in amateur and professional sports at the community, state, national, and international levels. Emphasis will be given to concepts of economic, political and social factors impacting sport governance, leadership, ethics, and governance trends and challenges. This course will include, but is not limited to, an examination of the National Collegiate Athletic Association, National Association of Intercollegiate Athletics, and national and international professional sports leagues. Prerequisites: SMGT 240.
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  • SMGT 330: Psychological Dynamics of Sport & Physical Education
    3.00 Credits
    Tusculum University

    This course is designed to develop theoretical knowledge of human psychology for practical implications in the field of sports and exercise. Practical experiences will complement the knowledge gained from lecture classes. Prerequisite: Junior standing.
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  • SMGT 395: Organization, Administration, & Supervision in Sport Management
    3.00 Credits
    Tusculum University

    Designed to provide students with knowledge of the principles and methods of administration, organization and supervision of sport management, intramurals, and sports programs. Prerequisite: SMGT240 and junior standing.
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  • SMGT 422: Principles of Sport Finance
    3.00 Credits
    Tusculum University

    Basic financial and managerial concepts are examined and applied to the sport industry. Special emphasis will be placed on principles, policies and plans for increasing revenue through the economic impact analysis of sporting events and controlling costs in the sport industry. Attention will be given to the procurement, distribution, repayment and impact of multiple funding methods utilized for stadium and sport facility construction.
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  • SMGT 425: Sport Sales & Revenue Generation
    3.00 Credits
    Tusculum University

    This course provides a foundation in the principals and significance of sales and revenue generation in the business of sport through a mix of theoretical fundamentals and practical application. Topics include key sales and revenue generation elements such as the Sports Sales Process, Relationship-Building and Customer Service, Business Development and more. Pertinent concepts related to sponsorship, licensing, sales force management, consumer incentives, and customer service will be included. Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport. Prerequisites: SMGT 240.
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  • SMGT 435: Managing Legal Aspects of Sport and PE
    3.00 Credits
    Tusculum University

    This course is designed to provide the students with knowledge of issues and strategies to manage the legal aspects of their professional lives as coaches, trainers, sports administrators and exercise specialists. Prerequisites: Junior standing.
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  • SMGT 451: Internship in Sport Management
    3.00 Credits
    Tusculum University

    This course is designed to be a supervised culminating experience of 144 clock hours for the sport management major. The student will be placed in an on-campus or off-campus sport management setting and be supervised by faculty in the physical education department. Prerequisites: SMGT 395, SMGT 435 and senior standing as a sport management major.
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