• MGMT 432: Staffing the Organization

  3.00 Credits

  Tusculum University

  
  This course provides an in depth look at the planning for and recruitment of human resources. It examines the process of selecting candidates and their placement. In addition, it considers the training and development of employees within the organization.
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• MGMT 433: Market Research

  3.00 Credits

  Tusculum University

  
  Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, students will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasized the importance of marketing research in domestic and international markets. Students also gain a sound knowledge of internet-based research tools. Prerequisites: MGMT 431 or BUSN 305.
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• MGMT 434: Compensation and Benefits

  3.00 Credits

  Tusculum University

  
  This course examines how organizational pay structures are established, how pay is used to recognize employee contributions and the importance of benefits to selection and retention of employees.
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• MGMT 436: Employment and Labor Law

  3.00 Credits

  Tusculum University

  
  This course examines the legal environment in which all public and private organizations must operate and studies the American Labor Movement and the process of collective bargaining in the U.S.
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• MGMT 440: Organizational Strat and Policy

  3.00 Credits

  Tusculum University

  
  A capstone course in the study and application of strategy and policy in business and nonprofit organizations. Prerequisites: All other BSOM work must be completed.
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• MGMT 441: Consumer Behavior

  3.00 Credits

  Tusculum University

  
  Investigates the cultural, psychological and behavioral factors affecting consumers' actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite: MGMT 431 or BUSN 305.
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• MGMT 446: Social Media Strategy

  3.00 Credits

  Tusculum University

  
  This course will examine the transferable business lessons that can be learned from today's most popular social networking games. Students will explore strategy and Human Resource aspects of these games and the learning transfer to the workplace. Topics covered: organizational fit, need for, acquisition, and management of capital funding, impact of networking, establishing a supply chain, defining expections and success and change management within the organization. Prerequisite: Instructor permission.
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• MGMT 447: Sales Management

  3.00 Credits

  Tusculum University

  
  A customer-oriented approach to professional sales and sales management strategies, techniques and tools for the establishment and nurturing of long-term relationships for the ongoing transaction of goods and services. Prerequisite: MGMT 431 or BUSN 305.
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• MGMT 449: Business Applcationsi of Social Media

  3.00 Credits

  Tusculum University

  
  This course will illuminate the difference between personal and business social media use. It will explore the scope and intent of the most popular social media platforms. Students will differentiate between traditional marketing strategies and those employed in social media. They will learn to increase the power of different social media platforms to attract, serve and retain customers. This course will provide understanding of the role of social media in today's business environment. A social media presence is no longer just trendy or a competitive advantage, it is an industry necessity.
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• MGMT 454: Senior Seminar in Mgmt Studies

  2.00 Credits

  Tusculum University

  
  No course description available.
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