• DMAD 1600: Media Production

  4.00 Credits

  King University

  
  This course is an introduction to hardware and software management for the Macintosh Computing platform. Topics include creating a personal data management system and workflow general maintenance trouble shooting and repair of Macintosh software and hardware. This course also serves as an introduction to multimedia creation and publishing with an emphasis on creating professional engaging presentations using the Macintosh environment. This class will prepare students for a broad range of media projects as well as proficiency in the major tool of a digital creative the Macintosh computer.
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• DMAD 2000: History of Photography

  4.00 Credits

  King University

  
  This class is a survey of the history of photography. We will discuss photography's creation as an art form as a method of communication as a social responsibility and contemporary photography in a global context. We will also discuss major movements within photography through the prominent artists of the medium to provide an understanding of their influence on photography as we know it today.
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• DMAD 2200: The Arts in Historical Context

  4.00 Credits

  King University

  
  This course will explore important works of visual art/photography film/theatre and music and their place in world history. Through a series of reading lectures and writings students will learn to better �read� art and understand its place in society
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• DMAD 2400: Introduction to Visual Rhetoric and Graphic Design

  4.00 Credits

  King University

  
  This course exposes students to the concept of visual rhetoric invites them to create their own working definition of that term and demands that they demonstrate their understanding of both traditional concepts of rhetoric with words that use implied visuals and 21st century concepts of rhetoric that incorporate explicit visuals. The course touches on semiotics design theory and classical rhetoric as well as explores the meaning of visual literacy and how that skill/awareness changes communication persuasion and story-telling. Students will analyze texts on pages and screens and design texts for print and digital application to show their developing understanding of human communication through media.
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• DMAD 3020: DSLR/DSLM Video Production

  4.00 Credits

  King University

  
  This course explores the productionpresentation and publishing of advanced media elements through project-based scenarios. Students will study advanced digital video capture audio capture editing and various venues for release of finished products.
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• DMAD 3030: Advanced Lighting

  4.00 Credits

  King University

  
  This course presents advanced theory and technical application of photographic lighting as it applies to imaging and video. Topics include location and studio management professional application and personal creativevision.
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• DMAD 3200: Imagery in Society

  4.00 Credits

  King University

  
  This course is an introduction to imagery in the mediums of photography web video and animation as they relate to digital media�s impact on society through the exploration of concepts and technique.
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• DMAD 3410: Multipage Design

  4.00 Credits

  King University

  
  This course is an introduction to procedures to create plan and produce visual communication design. Emphasis is on acquiring and working with visual vocabulary to gain mastery of conceptual and creative procedures by learning technical skills that translate ideas and concepts into visual design and graphic imagery.
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• DMAD 3420: Branding and Identity Design

  4.00 Credits

  King University

  
  In this course students will apply graphic design theory to create conceptual approaches for communicating ideas visually. Through a series of assignments students will plan develop manage and execute projects for multiple platforms including print and digital media. The emphasis of the course is to create practical design materials while developing a professional portfolio.
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• DMAD 3640: Digital Media Business Practices

  4.00 Credits

  King University

  
  This course is an introduction to the management of a digital media company. Students will be introduced to basicbusiness concepts including the legal formation of a business financial management tools and techniques business communications and an introduction to marketing concepts. Topics include the development of a business idea; crafting a business and financial plan; alternative models of financing marketing and launching. The ultimate outcome of this course will be to develop creative individuals with the entrepreneurial and managerial skills necessary to conceive launch and manage a sustainable digital media enterprise in the increasingly complex economic environment of contemporary art-making.
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