Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and the place of distribution).
Note: This course was formerly BSMG 2220
Prerequisites: BUSN 1305 or BUSN 1340 or instructor's permission
3 Credit Hours - 3 Lecture Hours (F, S)
Note: Course not designed for transfer.