Intro to visual elements and principles of 2-dimensional design; space, balance, line, shape, texture, value, color, contrast, emphasis and rhythm, geometric and organic form.
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Advanced drawing rendering 3-D forms within the advertising context; study of linear perspective, isometric and human figure indication drawing systems for advertising; line art, black and white, and color media.
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Intro to creative problem solving; study of verbal and graphic communication; methods of idea/concept and content generation; focus on strong visuals, basic copy writing and presentation skills.
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Intro to terminology, technology and design aspects of typography and visual communication; topics include typographical anatomy, type characteristics, basic digital textual layout.
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Use of the computer as a design tool and illustrative medium for creative solutions. Topicsinclude elementary computer graphics techniques; aesthetics; and principles of design, color,composition, and spatial relationships. Student work includes the layout of pages/screens,creation of illustrative elements requiring freehand drawing, geometrical solutions, originallogo/lettering design solutions, critiques/presentations, and printing digital versions of finishedsolutions [On Demand]
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Creative development of visuals for use in a variety of digital, graphic and animationapplications. Topics include elementary computer graphics techniques; aesthetics; andprinciples of design, color, composition, and spatial relationships. Students will create a seriesof illustrations involving freehand drawing, geometry, presentations, rendering, andcomposition. [On Demand]
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This class is an important overview of texture and shading effects applied in the Industrypast and present. Included understanding of various program tools used for the creationand application of textures, shaders and normal maps. Prerequisites: AA 150, CISP 157
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An introduction to the most popular 3D modeling and animation software in the industry.Students will learn how to navigate the user interfaces, and explore the basics ofmodeling, sculpting, texturing, and animating objects. Basic lighting, camera tips,rendering techniques, and special effects will also be covered briefly. Prerequisites: CISP157, AA 106, AA 120, AA 150.
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Intro to Mcintosh computers; basic operation and industry standard terminology; intro to use of mainstream graphic design software involving electronic preparation of basic to intermediate level designs; projects include use of conceptual skills to produce basic design projects incorporating page layout and pre-press production techniques production techniques including typesetting, image reproduction, color models, bindery and finishing methods.
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This course provides a foundation for the use of Photoshop as a vehicle for digitalimaging and the visual communication of ideas and content. Students will be introduced to basic procedures for editing, correcting and manipulating raster-based imagery, working with both high res and low res, in cmyk and rgb; and to approach image prep for both print media and the web with versatility/flexibility as a goal.Corequisite: AA106
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