• MGMT 6770: International Management

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MGMT 3610 or 6000 and MKT 3820 or 6000. Major issues associated with the formulation and implementation of corporate strategy for international and global operations. Emphasis on the understanding of global environmental forces surrounding international business operations and the management issues facing global organizations.
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• MGMT 6780: Health Care Management

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisite: MGMT 3610 or 6000. An overview of the U.S. health care system, including managed care, governmental and private sector programs and policies affecting the delivery of health care (e.g., Medicare, Medicaid, and private health insurance), and legal, ethical, and budgeting issues relevant to managing health care organizations. Presents strategic and operational considerations unique to the management of health care organizations.
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• MKT 3010: Professional Preparation Mkt

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.
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• MKT 3200: Marketing for Entrepreneurs

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisite: ENTR 2900. Applied study of marketing skills necessary to create a new business venture. Students will gain experience completing various marketing tasks that are important to new business startups.
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• MKT 3820: Principles of Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
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• MKT 3825: Marketing Analytics

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisite: Junior standing; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
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• MKT 3830: Retailing and E-Commerce

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.
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• MKT 3840: Professional Selling

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.
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• MKT 3850: Digital Marketing & Promotion

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; admission to the College of Business; junior standing. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
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• MKT 3855: Product Management

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; QM 2610; ACTG 2110, ACTG 2120; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.
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