• MKT 3860: Purchasing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820 or approval of instructor, and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.
  ShareMKT 3860 - Purchasing

• MKT 3865: Sports Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.
  ShareMKT 3865 - Sports Marketing

• MKT 3900: Social Media Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.
  ShareMKT 3900 - Social Media Marketing

• MKT 3910: Consumer Behavior

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.
  ShareMKT 3910 - Consumer Behavior

• MKT 3920: Entertainment Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3850; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.
  ShareMKT 3920 - Entertainment Marketing

• MKT 3930: Marketing Research

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; QM 3620; admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
  ShareMKT 3930 - Marketing Research

• MKT 3950: Business-To-Business Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.
  ShareMKT 3950 - Business-To-Business Marketing

• MKT 4170: Advanced Digital Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisites: MKT 3850; admission into the College of Business; junior standing. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.
  ShareMKT 4170 - Advanced Digital Marketing

• MKT 4510: International Marketing

  3.00 Credits

  Middle Tennessee State University

  
  Prerequisite: MKT 3820. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.
  ShareMKT 4510 - International Marketing

• MKT 4640: Entertainment Branding

  3.00 Credits

  Middle Tennessee State University

  
  (Same as RIM 4640.) Prerequisites: MKT 3820 or permission of instructor; admission to the College of Business. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.
  ShareMKT 4640 - Entertainment Branding