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  • BUSN 403: Business Law and Ethics
    3.00 Credits
    Tusculum University

    Survey of legal and ethical topics affecting business. Coverage includes an introduction to legal and business ethics; an overview of the legal system including dispute, resolution options; and the influence of key legal concepts on business decision making.
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  • BUSN 411: Consumer Behavior
    3.00 Credits
    Tusculum University

    Investigates the cultural, psychological and behavioral factors affecting consumers' actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite: MGMT 431 or BUSN 305.
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  • BUSN 412: Social Media And Mobile Marketing
    3.00 Credits
    Tusculum University

    This course integrates digital and traditional media to position firms for effective communication strategies considering the impact new media has on the marketplace.
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  • BUSN 413: Social Media and Mobile Marketing
    3.00 Credits
    Tusculum University

    This course integrates digital and traditional media to position firms for effective communication strategies considering the impact new media has on the marketplace. Prerequisite: MGMT 431 or BUSN 305.
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  • BUSN 414: Digital Marketing Analysis
    3.00 Credits
    Tusculum University

    Analyzes the total range of activities involved in marketing communication, advertising, selling, sales management, public relations and sales. Students will learn strategies and tools to develop favorable inter- and intra-company relationships. Prerequisite: MGMT 431 or BUSN 305.
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  • BUSN 432: Fraud Examination and Forensic Acct
    3.00 Credits
    Tusculum University

    This course will cover the basic concepts of forensic accounting including fraud auditing. Course content includes the elements of fraud, types of fraud, use of internal controls to prevent fraud and investigative accounting and auditing techniques directed toward fraud identification. Students will utilize the common techniques used to commit and identify financial statement fraud. Prerequisite: MGMT 340 or BUSN 339.
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  • BUSN 434: Accounting Information Systems
    3.00 Credits
    Tusculum University

    Students will study accounting cycle concepts and applications including journal entries, general ledger accounts, the trial balance, adjusting journal entries, and the preparation of financial statements. Students will utilize accounting software, including QuickBooks and Excel, to maintain financial records, make management decisions, and process common business applications with primary emphasis on general ledger transactions. Prerequisites: Computer Literacy, BUSN 212 or BUSN 341.
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  • BUSN 439: Organizational Theory and Development
    3.00 Credits
    Tusculum University

    The study of the structure, processes and functioning of organizations along with the methods and effects of developmental change brought about by the interaction of the internal and external environments of an organization. Prerequisite: BUSN 210.
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  • BUSN 441: Income Tax I: Personal
    3.00 Credits
    Tusculum University

    A course in the understanding of general income tax law, its impact on society and an introduction to researching tax issues and the preparation of personal income tax returns.
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  • BUSN 442: Income Tax II: Business
    3.00 Credits
    Tusculum University

    A course in the understanding of business entity tax law and the preparation of corporate, partnership and estate and gift tax returns. Co-requisite: BUSN 441.
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